At Ann Sum Wear Shop, we value your privacy as much as we value the delicate craftsmanship of our lingerie. This Privacy Policy outlines how we collect, use, and protect your personal information with the same care we devote to designing our premium collections.

1. Information We Collect

Like the perfect lingerie fit, we collect only what’s essential:

  • Personal Details: Name, email address, shipping/billing address, and phone number when you create an account or place an order.
  • Payment Information: Credit card details processed securely in real-time (never stored) or PayPal account information.
  • Preferences: Size selections, wish lists, and browsing behavior to enhance your shopping experience.
  • Technical Data: IP address, browser type, and device information for security and analytics.

2. How We Use Your Information

We handle your data with the same discretion we apply to our intimate apparel:

  • Process orders and deliver your carefully packaged purchases
  • Provide personalized styling recommendations based on your preferences
  • Improve our website functionality and product offerings
  • Communicate order updates, promotions (with your consent), and important service notices
  • Prevent fraud and ensure transaction security

3. Data Sharing & Disclosure

We treat your information with the confidentiality of a private fitting room:

  • Service Providers: Trusted partners (payment processors, shipping carriers) who assist in operations under strict confidentiality agreements.
  • Legal Requirements: When necessary to comply with laws or protect our rights and safety.
  • Business Transfers: In the event of merger or acquisition, with appropriate privacy protections.

We never sell your personal information to third parties.

4. Data Storage & Security

Your information is protected with the same attention we give to our finest silk charmeuse:

  • 256-bit SSL encryption for all data transmissions
  • PCI-DSS compliant payment processing
  • Regular security audits and system updates
  • Limited employee access to personal data

While we implement robust measures, no method is 100% secure. We encourage strong password practices on your account.

5. Your Rights & Choices

You maintain control over your personal information:

  • Access & Correction: Review and update your account information anytime.
  • Data Portability: Request a copy of your personal data in machine-readable format.
  • Deletion: Ask us to delete your personal information, subject to legal requirements.
  • Marketing Preferences: Opt-out of promotional emails via the unsubscribe link.
  • Cookie Settings: Manage preferences through your browser controls.

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies – the digital equivalent of measuring tape for a perfect fit:

  • Essential Cookies: Enable core functions like shopping cart and checkout.
  • Performance Cookies: Help us improve site performance and user experience.
  • Marketing Cookies: Show relevant ads (with your consent) based on browsing history.

You can manage cookie preferences through your browser settings, though some features may not function properly without essential cookies.

7. International Data Transfers

As we serve customers globally (excluding certain regions), your data may be processed outside your country. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

8. Children’s Privacy

Our website is not intended for individuals under 18. We do not knowingly collect children’s personal information.

9. Policy Updates

We may update this policy periodically, just as we refine our collections. Significant changes will be notified through our website or email.

10. Contact Us

For privacy-related inquiries, please contact our Detroit-based team:

Ann Sum Wear Shop
4280 Bagwell Avenue
DETROIT, US 48201
Email: [email protected]

Thank you for trusting Ann Sum Wear Shop with your intimate shopping needs. We’re committed to protecting your privacy with the same elegance and care we put into every garment we create.